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Google Next ’22: The Beginning of a New Era of Built-in Cloud Services

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Google announced the newest edition of its cloud platform, Google Next ’22. With this new platform comes a whole host of built-in cloud services that can help improve the way businesses work, increasing efficiency and productivity.

As businesses worldwide increasingly rely on cloud technologies to remain competitive and operate efficiently, Google’s announcement of Google Next ’22 is an exciting development. It promises to be a game-changer in cloud services, providing users with more robust security, improved data storage, and greater access to analytics capabilities. This blog post will look closely at how you can unlock the benefits of Google Next ’22 for the business.


What is Google Next ’22? 

Google Next ’22 is the latest version of Google’s cloud computing platform. The new platform’s goal is to make it easier for businesses to move their workloads to the cloud and gain access to more powerful tools and services. This includes everything from AI-powered analytics tools to automated development pipelines designed to make life easier for business users.


What’s new in the Google Cloud

The corporation unveiled new features and improvements in four crucial areas collaboration, security, open infrastructure, and data cloud. According to Google, the new features complement the 1,300 others introduced in the first half of 2022.

  1. Data Cloud Innovations

Google seeks to improve areas, including siloed data, multi-cloud environments, and organized and unstructured data.

You can use Microsoft Azure and other clouds without shifting the data-saving egress cost. Customers of BigQuery can use SQL queries and run Spark programs while utilizing integrated machine-learning capabilities. BigQuery also supports important storage formats, including Apache Iceberg, and will eventually support the well-known delta and ad formats.


The new Google Data Cloud Innovations are:


  • BigQuery

BigQuery now has a new feature that allows it to analyze unstructured, streaming data, enhancing users’ access to all forms of data.

  • Support for Significant Data Formats

In addition to providing a fully integrated BigQuery experience for Apache Spark, Google provided support for widely used data formats like Apache Iceberg, Apache Delta Lake, and Apache Hudi.

  • Looker Studio and Looker Studio Pro

In addition to combining Looker and Google Data Studio into a single new platform, the business also released a professional edition called Looker Studio Pro that offers organizations assistance and essential governance features.

  • Vertex AI Vision

The feature, a new offering for AI computer vision and image recognition, cut the time needed to develop computer vision applications from days to minutes at a price of one-tenth of what is now available.

  • Supporting all Major Open Data Platforms

Google increased the number of popular enterprise data platforms it integrates with, including Collibra, Elastic, MongoDB, Palantir Foundry, and ServiceNow.

  1. Other Google Infrastructure Announcements include:


  • Global Network Expansion

Austria, Greece, Norway, South Africa, and Sweden are the five new Google Cloud regions that Google has revealed. These complement the four regions that were previously mentioned in 2022. The company’s 48 live areas presently serve customers in more than 200 countries and territories.


  • Workload-Optimized Infrastructure

The C3 machine series powered by the 4th Gen Intel Xeon Scalable processor and Google’s unique Intel Infrastructure Processing Unit will benefit from these new features, improving customers’ workloads.

  • Anthos Enhancements

A revamped user interface, an improved fleet management process, and the broad availability of virtual machine capability on Anthos clusters for retail edge environments are all improvements to Anthos.

  • Dual Run and Migration Center

Organizations may migrate more quickly thanks to the new Migration Center, which consolidates assessment, planning, migration, and modernization tooling in one place. With Dual Run, obstacles to moving mainframes that are 20 years old and older into the cloud will no longer stand in the way of the migration process.

  • Open-source AI commitments

The OpenXLA Project is an open-source ecosystem of ML technologies created by Google, AMD, Arm, Intel, Meta, NVIDIA, and others that are intended for users to quickly implement AI applications.

  1. Hybrid Workspace and Cloud Collaboration

The new vice president of Google Workspaces, Aparna Pappu, stated that “uncovering the talent and productivity of an organization’s workforce is essential to success.” The VP reveals new features for Google Cloud workspaces.

The business invested significantly in its immersive connections-based collaboration platform, Smart Canvas. Now, third-party programs like Salesforce and Zendesk can be integrated with Smart Canvas.

The company plans to usher in a new era of co-creation, expression, and communication in the future, according to Pappu. Users can build presentations or marketing campaigns by mixing signals and data in the AI app, which creates various styles and templates automatically. Until the final presentation is received, these are subject to continuous change.


Other workspace innovations presented by Google include:

  • Google Meet Immersive Connections

These updated Google Meet features, which include adaptive framing with AI-powered Huddly and Logitech cameras, make it possible to see everyone in a conference room while highlighting presenters.

  • Smart Canvas

Smart Canvas acts as Google’s collaboration experience. Enhancements with custom-building blocks in Google Docs allow users to build their templates and share them.

  • Workspace for Developers

With the introduction of new application programming interfaces for Meet and Chat, common tasks like scheduling and starting meetings can now be performed programmatically. Likewise, messages may now be started from a third-party app.

  1. Cloud Security and Sustainability

To assist businesses in achieving their zero-carbon objectives, Google unveiled new cloud security solutions and sustainability data-driven capabilities. With the purchase of Mandiant, the business hopes to see greater activity in the cybersecurity market.

Chronicle Security Operations is a new feature that has been introduced. The cloud-based solution is intended to assist cybersecurity teams with threat detection, investigation, and response.

Additionally, the company provided every customer free access to the Google Cloud Carbon Footprint through their cloud panel. Additionally, the business disclosed that eco-friendly routing would soon be available to developers on the Google Maps platform, enabling ridesharing and delivery services to integrate eco-friendly routes into their driver applications.

Google delivered a strong message throughout the entire event. They are working on adding new services and technology to their cloud offering to boost it. The business is creating opportunities to collaborate with new partners and other organizations while integrating most of the top solutions on the market into their cloud.


What are the Benefits?

The biggest benefit for businesses using Google Next ’22 is increased efficiency and productivity. By moving their workloads to the cloud, businesses can access powerful tools and services that can help reduce manual labor, automate processes, and increase overall performance. Additionally, with built-in security features like encryption and authentication, users can rest assured that their data is safe from potential threats or malicious attacks.

Another benefit of using Google Next ’22 is cost savings. Having all the business needs in one place means one do not have to worry about paying for multiple systems or software suites; everything comes as part of the package. Additionally, since most of the services are managed by Google directly, there are often no additional costs associated with maintenance or support, helping businesses save even more money in the long run.

Finally, with Google Next ’22, businesses can expect improved analytics capabilities thanks to new machine learning algorithms that allow them to quickly process larger amounts of data and extract valuable insights from it. This will help them make better-informed decisions about their operations while staying up to date with the latest trends in their respective industries.



Google Next ’22 presents an exciting opportunity for businesses looking to take advantage of built-in cloud services that can help them increase efficiency while reducing costs simultaneously. With powerful AI-driven analytics tools available at their fingertips, companies can get insights faster than ever, leading to improved decision-making and better results. Whether your business needs better security measures or wants an easier way to manage its workloads, Google Next ’22 may be just what you need.

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